TY - BOOK AU - Barthes,R TI - Mythologies SN - 058608164X U1 - 410 PY - 1973/// CY - London PB - Paladin Grafton books N1 - The Mythologies, which strikes one at first as being highly poetic and idiosyncratic, later reveals a quasi-technical use of certain terms. This is in part due to an effort to account for the phenomena of mass culture by resorting to new models ER -