Building credibility, the foundation for fundraising - Wilson, Westman Elizabeth (The netherlands Kit Publishers, 2001)
Credibility is an essential component of successful fundraising. Organizations can learn to build on existing Strengths and increase their appeal to potential donors. staff, boards of directors, and volunteers too play important roles in building a widely respected organization. specific steps to achieve a credible long-range plan and an easy to understand financial plan are described in detail.