TY - BOOK AU - Wilson, Westman Elizabeth TI - Building structures and skills for fundraising SN - 9068321331 U1 - 332 PY - 2001/// CY - The Netherlands PB - KIT Publishers N1 - Part one paves the way for fundraising campaigns, including the role of the leader, the board, volunteers, overcoming fear of fundraising, and building strategic alliances. part two outlines the practical essentials of effective communications programs: how to make the spoken word, printed materials, media coverage, audiovisual materials, public relations events, and the internet work for you ER -